Image by ianloic via Flickr

A new version of AdWords Editor will be launching this week. Based on advertiser feedback, the new version will include new features that were not previously available. These include the facility to add or edit mobile ads, select and post only specific campaigns and the ability to download and view performance statistics for the dates you choose.

New features for Version 4.0

• Mobile ads: View, add, and update your mobile ads on the new Mobile Ads tab.
• Campaign posting: Select and post only specific campaigns, or post all changes at once.
• Right-click menus: In the tree view and data view, use the new right-click menus for adding, editing, and deleting.
• Custom date ranges: Download and view performance statistics for the dates you choose.
• AdWords Editor stores up to five custom date ranges.
• Paste to multiple campaigns: Select multiple destination campaigns for campaign negative keywords and sites via the Edit menu > Paste Special.
• Copy targeting settings: Copy and paste language and location targeting settings between campaigns.
• Copy only keywords or sites: Copy a list of just your keywords or targeted sites, without the destination URL, bid, or other columns in the data view.
• Status in Add Multiple tools: Pause, delete, or resume keywords, sites, or ads with the new ’status’ field.
• Matching options in Add/Update and Delete Multiple Keywords tools
  • Use standard AdWords keyword matching option formats (broad, “phrase”, exact], and -negative).
  • Add or delete negative keywords along with regular (positive) keywords.
• Capitalization on Keywords tab: If two keywords in an ad group only differ by capitalization (such as “Italian Food” and “italian food”), they will be flagged on the Keywords tab.
• No end date option: Set a specific end date for your campaign, or select ‘none’ to have a campaign run indefinitely.

Additional improvements for Version 4.0

• More languages: This is the first release of AdWords Editor for Czech, Hebrew, Polish, Portuguese (Portugal), English (Australia), and Turkish.
• Budget Optimizer campaigns: Previously, campaigns using the Google Budget Optimizer (TM) could not be updated in AdWords Editor. Now it’s possible to edit ad groups and keywords within these campaigns. (CPC bids are still managed automatically, and therefore cannot be edited.)
• Better menu access keys for non-English locales.

Tags: Advertising, AdWords, CPC, Keyword, Optimization, Pay per click

This entry was posted on Tuesday, August 14th, 2007 at 6:58 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.